Men’s CWC 2019 live coverage reached 1.6 billion viewers of a global cumulative average audience. These quite astounding numbers of viewers demonstrate the power of live cricket to engage and connect more deeply with diverse audiences.
The ICC Men’s Cricket World Cup 2019 with a global cumulative average audience of 1.6 billion for live coverage was the most watched ICC event ever, a unique broadcast audience of 706 million viewers and a 38% increase over the 2015 edition, demonstrating the power of live cricket and phenomenal reach around the world.
The event also recorded a 42% increase in comparison to the 2015 Men’s Cricket World Cup in average time watched per unique viewer.
Emphasising cricket’s continued appeal, a 22% increase compared to that of Cricket World Cup 2015 with the 706 million unique audience of which 32% of the 706 million were aged 18 to 34 and 41% of the audience were women.
The ICC Men’s Cricket World Cup was watched by fans with the event amassing a record 13.7 billion global viewing hours, a longer amount of time than ever before. This is a record for an ICC event, seeing an 72% increase from the 2015 event and 18% increase from the 2011 Cricket World Cup.
Manu Sawhney ICC Chief Executive believed that these quite astounding numbers demonstrate that the power of live cricket engage and connect with diverse audiences more deeply around the world. The added jeopardy of tournament cricket enables this sport to aggregate and cut through audiences like never before while the drama and theatre of live cricket is compelling even in the increasingly fragmented world.
The match between India and Pakistan is the ICC Men’s Cricket World Cup 2019 most watched globally with over another 50 million digital-only viewers and 273 million unique viewers tuning into linear TV coverage.